Standard Register Installs HP Indigo for High-end Print Fulfillment

Standard Register has installed four HP Indigo digital presses to produce color-critical, personalized collateral for a broad base of clients in healthcare, financial services, commercial and industrial markets.

Standard Register installed an HP Indigo press 5500 at each of its print-on-demand (POD) hubs in Boston and Atlanta and two HP Indigo 7500 digital presses at its Charlotte, NC, hub. The installations support an overall initiative at Standard Register to help enterprises develop a competitive marketing advantage through high-end, targeted communications.

"HP Indigo presses are the only digital presses that allow for six- or seven-color process printing, and that extra level of color capability will allow us to deliver outstanding printing for even the most color-critical work." said Steve McDonell, vice president of engineering and sustainability, Standard Register. "Our company believes in a customer-focused, 'advancing your reputation' strategy, and HP Indigo technology fits perfectly because it helps us enhance our customers' brand value."

Cruising to a High-End Brand Experience

The HP Indigo 7500's high productivity and broad substrate compatibility also help Standard Register provide improved quality and service to one of the world's leading cruise lines. The company recently started using its new Indigo 7500s to print the cruise line's boarding packs, including fully personalized pocket folders, boarding passes, luggage tags and excursion tickets.

"We see many leading print service providers such as Standard Register turning to HP Indigo presses for personalized communications that reinforce end-users' premium brand experience," said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. "These new installations are the latest examples of how HP helps Standard Register offer more value to its customers."

Building on a Strong Relationship

HP and Standard Register have a strong existing relationship and work together in a number of areas. Standard Register is a key supplier to HP, providing document management and collateral fulfillment for HP's North American operations.

Standard Register relies on a number of HP solutions in addition to HP Indigo presses:

• The HP Exstream customer communications management solution produces a wide array of print and electronic communications on behalf of Standard Register's external business clients.
• Standard Register has an HP BladeSystem and uses HP ProLiant servers throughout its operations, including for its SMARTworks web-to-print design and workflow offering.
• HP Designjet printers produce one of the company's fastest-growing digital print offerings: high-quality color posters for hospitals, banks and other businesses.