MGI JETvarnish 3D Changes John P. Pow Company’s Business Model

Three years ago, the John P. Pow Company and MGI Digital Graphic Technology (Booth 3013) joined forces to help expand digital finishing options for the book publishing industry. Since then, JP Pow has been building and growing the range of its publishing and printing services portfolio with the MGI JETvarnish 3D Digital Finishing Solution. Together, John P. Pow Co. and MGI are helping publishers sell more books.

A tradition of American publishing goes digital

For over 70 years, the John P. Pow Co. has been providing expert lithography & print finishing services to some of the world’s finest publishers—with a nationally recognized specialty in both paperback book covers and hardback dust jackets. “Our original investment in the MGI JETvarnish 3D was designed to provide our clients with the highest quality standards and most flexible design options possible,” says Mark Finneran, JP Pow’s Vice President.

“MGI’s technology helped launch us towards the digital future,” adds Finneran. “We’ve expanded our trade service business and experienced successful growth in “touch-centric” book cover market categories in publishing like holiday, seasonal, children’s, home décor, cooking, and technical works. Now we have more finishing options for all kinds of book covers and other types of commercial printing projects as well. The JETvarnish 3D produces a strong, finely detailed textures and a durable enhancement effect on many different coated and laminated substrate surfaces.”

Improved quality &  project management

Prior to working with MGI, John P. Pow Co. outsourced its spot UV work. Now, by bringing the JETvarnish 3D in-house, the company can manage its costs, ensure high quality, offer more customer options, and manage its production schedules more effectively. “For the last three years, the machine has been in continual production mode, at times going two shifts non-stop,” says Finneran.

Profitable prototyping, short runs, and POD services

Furthermore, the JETvarnish 3D’s ability to quickly prototype new designs and implement short runs has helped John P. Pow Co. increase its capacity for highly profitable customized projects such as limited editions, private printings, and eCommerce-driven print-on-demand (POD) services.

Improved competitive position

“The addition of MGI Digital Finishing Services has helped us establish a better competitive position,” Finneran continues. “The ability to quickly prototype and implement short runs gives us a sales advantage in our key target markets. The features and functions of the JETvarnish 3D give us something new to sell and show customers. The MGI digital enhancements are a brand new change in the industry and are a sexy and exciting advance towards the future of the print finishing business.”

Increased quality enhances customer experiences

Finneran summarizes JP Pow’s experience with MGI digital finishing technology by saying, “Our relationship with key clients has growth and is strengthened with the high quality output, improved job scheduling, more flexible project management, and greater customer satisfaction that comes from the MGI JETvarnish 3D Spot UV 2D coats and 3D texture effects.”

“We’re honored to help contribute to the creative skillcraft of such a respected firm as JP Pow. For three generations they have helped publishers produce great books that get noticed, purchased and read,” says Kevin Abergel, MGI Vice President of Marketing & Sales.

MGI’s JETvarnish 3D digital finishing product supports production printing applications to produce eye-catching, luxurious-feeling 3D foil and embossed textured effects. The JETvarnish 3D streamlines spot UV coating, embossed tactile coating and foiling through a fully digital process that requires no screens or dies and no minimum runs. MGI’s creative enhancement options help graphic artists and printers utilize their craft experience to offer dynamic new digital designs, features, and formats.