Xerox & Cirque du Soleil Promise a Dazzling GRAPH EXPO Experience

Tomorrow at 9:00 am, Xerox Corporation (Booth 400) invites registered guests to the Grand Ballroom at McCormick Place for “Freedom to Perform.” The highlight of the event will be a special performance by the renowned Cirque du Soleil, choreographed specifically for Xerox.

The breath-taking acrobatics and maneuvers of the Cirque performers bring to life the idea that Xerox helps can help you master the twists and turns of the market while balancing the needs of your customers with the ability to continually grow and improve your business.

The keynote by Xerox CEO Ursula Burns will give attendees a glimpse of the new products and solutions that will be on display at the Xerox booth during GRAPH EXPO 2011. There you will be able to explore how to take your business success to new heights with the latest digital solutions, workflow, and business development tools and services.

Learn strategies that can help you produce more jobs, reduce costs, grow your business, and delight your customers.

Even if you don’t attend “Freedom to Perform,” you can still see short performances in the Xerox booth each day. Take advantage, too, of the photo op at the Xerox booth, where you can have your picture taken with Cirque performers. The souvenir photos will be printed on a Xerox Color 550 printer.

Full Range of Production Devices

Visit Booth 400 to experience the full breadth of digital production from light duty to high-speed inkjet. Perhaps the most anticipated product rollout is the Xerox CiPress 500, the company’s first high-speed, waterless inkjet printer that delivers high-speed, high-quality output even on economy papers. This debut press can broaden your options and help open new markets for your company.

Attendees can also see demonstrations of the newly introduced Xerox 8080 Digital Color Press, which handles jobs ranging from direct mail and calendars to booklets and collateral. Core to the DocuColor 8080 are productivity apps, low gloss dry ink, and the Automated Color Quality Suite (ACQS). ACQS allows operators to tackle color management tasks for consistency and accuracy—delivering the exact color every time, regardless of paper stock.

The popular Xerox 800/1000 Presses also take advantage of ACQS. And now users can produce high-quality, full-color bound books with the recently added in-line Perfect Binder. While you’re at the booth check out the Clearly Different Program, a collection of demos, training materials, and design guides that help Color 800/1000 users train their sales teams on the value of clear dry ink.

Fans of the iGen4 will want to see the incredible effects that can be produced with the introduction of Matte Dry Ink. And the big “wow” factor is—wait for it—an iPad application that releases jobs to the iGen4. This app helps you connect the dots so that your customers can understand how total workflow actually functions in your shop.

Xerox reps will also demonstrate new features to Freeflow workflow software and show how you can generate more business and produce more jobs using Web-to-print.

The Cool Factor

No visit to GRAPH EXPO 2011 will be complete without a visit to Social Curration. In a special theatre, visitors will find a wall carrying live streaming media feeds from Twitter, Facebook, blogs, and other social media. Industry trainer Peter Muir will take input from customers in the theatre and, based on their feedback, create a constantly changing, interactive presentation.

Round out your visit at the gallery of Xerox Best of the Best Award winners. These outstanding real-world print examples will show you just how far you can go when you partner with Xerox.