The Value of Print

As you are aware, printed products are being criticized more and more for their impact on the environment—and unjustifiably so.

 It has never been more essential to convey the message that print is important to brand recognition, as well as the sales process. It is also vital to communicate that we are both an environmentally and socially responsible industry. At Printing Industries of America, we strive to equip printers with valuable information that helps them communicate the value of print. Give your customers the facts—print is effective and an environmentally responsible industry.

• Fact: Printers support using paper that preserves the ecosystem.
• Fact: Paper is a completely renewable resource.
• Fact: Print is effective! 67% of online action is driven by offline messages, and 75% of consumers use newspaper inserts to plan purchases.
• Fact: The U.S. forest products industry is responsible for more than four million trees being planted each day—greater than what is harvested.
• Fact: According to FedEx Office’s annual survey of small businesses, 61% of respondents believe traditional marketing and advertising methods are more effective than web-based counterparts.

No matter what can be said of advancing technology, there is no more credible medium than print—period, end of story. Whether you’re, 8, 18, or 80 years old, the integrity of a printed piece far surpasses anything electronic.

An integral part

Print is an integral and priceless part of our lives—we are never going to have blank bottles or blank packages for food or blank materials. It is at the core of the nation’s mail stream as more than 300,000 American small businesses rely on advertising mail to reach consumers in their neighborhoods. And thanks to new technologies, print is both environmentally and socially responsible. This evolution allows the printer to use paper more efficiently and, more importantly, use safer materials for their workers, community, and environment.

If you need to arm yourself with the latest information about the value of print then visit Printing Industries of America at booth 3661. On hand at the booth will be an assortment of content experts who can shed light on the value of print as it relates to the environment, automation, digital printing and so much more. Additionally, you’ll be able to collect an exclusive poster that highlights the value of print.