InfoPrint Solutions Launches New Brand Identity as Wholly Owned Subsidiary of Ricoh

InfoPrint Solutions Company (Booth 2017) is now a wholly owned subsidiary of Ricoh Company, Ltd. This brings the three year joint venture between IBM and Ricoh to its planned completion. InfoPrint Solutions helps enterprises and print-for-pay customers increase revenue and reduce costs within highly complex, digital print environments. The company’s new position combines the strength of the InfoPrint Solutions name with the global prominence of the Ricoh brand, illustrating its close relationship with Ricoh while maintaining its distinct identity.

The new brand identity and logo is on all products that have come out of production after May 14, 2010; products currently in the market will keep their current logo. The new logo will be on all corporate materials and the InfoPrint Solutions website has been re-branded to include the new brand identity. “The new logo illustrates the strategic evolution of our brand,” said Peter Lazaroff, InfoPrint Solutions’ Vice President of Marketing Communications. “It is a logical progression from the joint venture logo—which our many stakeholders have come to recognize—to our new logo, which includes several familiar elements, yet speaks to the progress of InfoPrint Solutions.”

“We are extremely excited for InfoPrint Solutions to fully join Ricoh as we continue to expand our ability to fulfil requirements for customers who manage mid-to-high volume output,” said Shiro Kondo, President and Chief Executive Officer of Ricoh. “With a complete line of industry leading, analyst endorsed solutions consisting of printers, professional services and software, InfoPrint Solutions fits perfectly into our family. Built on a rich IT heritage, InfoPrint will enable the Ricoh family to offer even more broad-reaching service, support and technically superior solutions for our customers.”

InfoPrint Solutions combines IBM’s 50 years of enterprise printing experience with Ricoh’s office solutions and production printing expertise, placing advanced research and development capabilities at the heart of its solutions. The company specializes in delivering and implementing market leading Automated Document Factory (ADF), data driven Precision Marketing and best-of-breed Print On Demand solutions, along with award winning hardware and professional services. These solutions and services provide businesses with truly customized offerings to address unique challenges, increase cost savings and enable a higher and faster return on investment (ROI).

Where a customer has multiple or complex needs, InfoPrint Solutions and Ricoh will offer the best solution for the customer, ensuring seamless service and support—before during and after implementation.

“When we embarked on the joint venture in June of 2007 we looked with great anticipation toward this day,” said Daisuke Segawa, President and Chief Executive Officer of InfoPrint Solutions. “We bring key differentiators to the industry illustrated by our solutions-centric philosophy, and we are looking forward to continuing to enable our customers’ ongoing success through our expanded reach as a part of Ricoh.”

InfoPrint Solutions was formed on June 1, 2007 as a joint venture between IBM’s Printing Systems Division and Ricoh. Over the past three years, ownership has increasingly transferred from IBM to Ricoh. This transition period concludes on June 30, 2010.