PrintingNews.com

Neenah Paper has released its latest paper promotion: the “Timeless (365) Calendar” featuring ESSE, OXFORD and UV/ULTRA II Translucent Papers. This distinctive promotion reinforces Neenah’s role as the leader in premium paper colors and textures.

The perpetual calendar is easy and fun to use, plus it invites daily interaction with these three cornerstone Neenah brands — all exquisite paper lines with wonderful varieties of textures and colors, all with extreme print performance capabilities. Each time the calendar pages are turned, designers witness new opportunities to specify the papers for brochures, report covers, posters or identity applications.

The Timeless (365) Calendar exhibits both paper and creativity in the three lines that have long been designer and printer favorites. The calendar works like a swatch book, allowing users to experience pairings of over thirty premium colors, textures/finishes and weights in seemingly endless combinations. Every day, thought-provoking word combinations appear on the reverse side of the calendar to add surprises to the experience.

There are a wide number of visual puns and cognitive devices deployed in the piece that users discover with use. One example, shared by Steve Sikora, a founding partner at Design Guys, is emblematic: “Days of the week icons include a cup of coffee, a bicycle, a meal and martini. These are ways people commonly mark time, with events and appointments such as ‘Hey, let’s discuss that over a cup of coffee!’”

“Functionality is determined by the number of days in the week, months in the year and the number of years allowed in the calendar,” says Sikora. “There were a lot of opportunities to show unique combinations of weights, colors and finishes across three exceptional brands. The backs of each flip-tab gave us an opportunity to showcase print performance that we converted into thoughtful and clear messages that change every time the user changes the date.”