PrintingNews.com

Neenah Paper recently released three new swatchbooks for ESSE, OXFORD and UV/ULTRA II & CLEARFOLD Papers to continue the series of swatchbook releases that repackage, refocus and redefine Neenah’s broad offering of Neenah, Fox and Gilbert brands. The three swatchbooks were created by Design Guys of MPLS.

“We’ve spent the last year introducing new looks and tools to the marketplace,” says Tom Wright, Senior Director, Advertising and Design at Neenah Paper. “A lot of work and thought has gone into to creating these materials — and the quality of that effort will show when designers get them in their hands.”

The three lines have long been designer and printer favorites, offering wide varieties of textures and colors with Green Seal Certification and competitive pricing. Here is a summary of what designers can expect to see within the three revisions:

ESSE —“To Be” A Paper with Presence
In Latin, ESSE means “to be” — it is one of Neenah’s most designer-requested and, thus, designer-driven papers. It boasts textures and colors created by renowned Italian designer and colorist Beatrice Santiccioli.

The colors Ms. Santiccioli put together for ESSE Papers were all inspired by her experiences in her native Italy. At the foundation of the collection are four color families: black, green, brown and blue. Ranging in tonal values from dark to light; each group boasts a complement of coordinating pearlized colors. A fifth group of bold accent colors completes the offering.