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HP today introduced its new color-critical computer professional display, available for less than a quarter of the cost of competing offerings.
The HP DreamColor Display features a new liquid crystal display (LCD) that provides a range of more than 1 billion colors in a 30-bit, LED-backlit display. The display is now shipping worldwide for a U.S. list price of $3,499.
The display is the result of an unprecedented technology collaboration with DreamWorks Animation SKG Inc. and addresses an increasingly critical need for affordable and consistent color accuracy in the animation, game development, film/video post, broadcast, product design and graphic arts categories.
The HP DreamColor display is expected to disrupt the economics of color management, making it possible, for the first time, to have a color-critical LCD display on every desk to make color checks, redesigns and multiple proofs a thing of the past.
“With the new DreamColor display, HP has broken through barriers that have existed in display technology for the past decade,” said Ed Leonard, chief technology officer, DreamWorks Animation. “The new DreamColor display packs a list of significant advances into one amazingly powerful display, enabling an unprecedented level of color management and fidelity in our production process. It’s a digital filmmaker’s dream.”
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