PrintingNews.com

MindFireInc, a leading developer and distributor of marketing intelligence and sales automation software, announced today its alliance with InfoPrint Solutions Company, a joint venture between IBM and Ricoh. MindFireInc’s interactive, ondemand software can now be used in conjunction with InfoPrint’s data analytics services, software and hardware to provide direct marketers an innovative, ROI-driven solution for the transpromo marketplace.

“We expect that, categorically, advertising on transaction statements will continue to dynamically evolve and grow as part of true multi-channel marketing” said Moe Farsheed, MindFireInc CEO. “With this joint solution, marketers will be able to use the power of personalized URLs along with their messaging to be able to gauge and improve the effectiveness of their transpromo marketing.”

MindFireInc’s flagship product, LookWho'sClicking, is used by a community of five hundred print service providers and agencies to help their clients track, measure and improve the response rate of direct mail campaigns. As the need grows for online and off-line direct marketers to demonstrate returns on their investment budgets, Mindfire is well-positioned to help its customers retain and grow their business relationships.

“We are working with big brand companies and best-of-breed partners including MindFireInc to cut through and eliminate the irrelevant information and clutter that bombards consumers on a daily basis,” said Sandra Zoratti, Vice President, Global Solutions Marketing for InfoPrint. “At a time when we face much uncertainty in the market, retaining customers is key to the success of any marketing campaign. InfoPrint is the ideal partner for companies looking for a proven combination of real-life and leading edge multi-channel technology to increase the value in their customer relationships.”
For more info, go to http://www.mindfireinc.com