PrintingNews.com

Kodak is launching a Web 2.0 community for graphic communications businesses. Kodak’s Graphic Community is an online world where users can build strategic relationships with business partners anywhere to create new revenue opportunities.

Kodak is providing membership in this community free to all users of Kodak Insite Software Version 5.5 and to users of upcoming releases of products from the newly acquired Design2Launch, a Kodak company. Community members can browse the membership; identify partners with whom to develop business relationships; and then link together to create efficient marketing and production supply chains that can foster expansion and growth.

Kodak’s Graphic Community is a true Web 2.0 environment, established to promote efficiencies and collaboration between Kodak’s workflow customers. Kodak does not charge any transaction fees nor does it define the terms or manage the business relationships between the members of the community.

“Personal and business networks on the Internet are an essential way that many people interact in today’s world,” said Judi Hess, General Manager, Enterprise Solutions, Kodak’s Graphic Communications Group (GCG), and Vice President, Eastman Kodak Company. “Kodak’s Graphic Community is built just for graphic communications businesses, so it is the perfect way for Kodak customers—whether they are very experienced or novice networkers—to capitalize on the potential that online communities offer.”

When Insite Software users join the community, information they provide about their business can be viewed by other members on the secure Graphic Community website. Users can browse the network to make business connections based on key criteria, including location and production capabilities. Members can then link together to form their own peer-to-peer “My Networks,” allowing them to exchange job content and information in an efficient and automated way.