PrintingNews.com

City Printing has operated in downtown Youngstown, OH, for almost 90 years, and is still going strong. In fact, the $4 million to $5 million commercial printer has been growing at a rate of 10-20 percent a year for the last 10-15 years.

Joseph Valentini, grandson to the founder, attributes the success to adapting to the constant changes in the industry by installing new technology.

"I attribute our growth to the diversification of our equipment," says Valentini, whose first memories of the company that was founded in 1920 include playing under his father's Linotype machine. "In our market, we're unique. Our portfolio of equipment is unique: we have a five-color press with coater, two-color perfecting presses, two-color Heidelberg QuickMaster presses, die-cutters and equipment in the digital and wide format world. When a person comes to us with an order-whether it's 50,000 full-color brochures or a full-color graduation invitation-we'll handle any of that."

The latest additions of technology include a Xerox DocuColor 5000 digital press and Fujifilm's Acuity HD 2504 UV flatbed printer. The digital equipment enables the company to grow its business with existing customers and expand with new applications. Just as it has in the past, City Printing turned to Fujifilm to provide reliable technology that best fit the needs of the company.

"My first thought about Fujifilm is that their products work and are consistent," says Valentini. "We're under a lot of pressure in the printing industry, so what we don't need are problems. We haven't had problems. When we were using the company's film it was great; now, their plates are great. To me, Fujifilm is a very solid product line. Basically, when you get in your car you want it to start. That's what Fujifilm does in terms of our equipment."