PrintingNews.com

Fundcraft Publishing, the largest cookbook printing company in the U.S., is so impressed with its recently installed Xerox Corporation 1300 Continuous Feed Printing System, that it plans to use the high-speed monochrome device to print most of the 50,000 books it publishes each week.

Fundcraft is one of the first companies in the U.S. to install the new Xerox 1300. The new equipment will play a key role in managing Fundcraft’s growing and successful short-run book publishing business and maintaining its “bread and butter” custom cookbook operation.

“The Xerox 1300 combines speed and ease-of-use with fantastic image quality, especially for graphics and photos,” said David Bradley, owner, Fundcraft Publishing. “This digital printer will allow us to remain competitive and expand the quality and breadth of our offerings.”

The company’s goal is to run almost 40,000 books per week on the Xerox 1300 printer alone. Fundcraft produces orders ranging from one to tens of thousands including: self-published books, customized fundraising cookbooks, bilingual student planners with customized calendars, and phonebooks for the Southeast. Some of its very long print runs are done on traditional offset presses.

What helps enable Fundcraft to produce a heavy volume of books weekly is automation software. The company uses Xerox FreeFlow® Process Manager to help increase productivity with a “touchless” workflow. Labor-intensive prepress activities have been drastically reduced through the use of this workflow, which enables Fundcraft to complete more jobs automatically and ensure consistent quality, print after print. “This is very impressive software and helps us reduce cost and process more jobs in less time with fewer mistakes,” said Bradley.