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Recipients received either a king or a queen, by gender, and personalized with both their name and title. For instances where Worth Higgins & Associates wanted to honor an entire company or department, the image of an ace was used. Both the front and back covers of the books, as well as the label on the slip case are all personalized with the information.
To produce the books, a variety of technologies were used. As one would expect, Pantone colors and branding were used, and the covers were produced on a Komori Lithrone 640, because the HP Indigo is not equipped to feed a sheet heavy enough to be a durable cover. The personalized labels for the sleeves, however, were produced on the Indigo, and the sheets were sent to Pantone, where they were die-cut and bound to the Color Bridge books.
"Although we haven't tracked a direct correlation between the Color Bridges and increased sales," said Higgins, "we believe that honoring our customers supports the long-term relationships we have with them. This was the ultimate goal."
