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MeadWestvaco, a leader in high-quality coated covers, has announced it has redesigned its popular Tango coated cover line to offer even better performance and enhanced styling. The new line, called Tango Advantage, creates a competitive edge for merchants, printers and end customers who value outstanding reliability and exceptional performance.
Tango Advantage's clean-white styling is the first enhancement customers will notice. This unique styling was selected based on an extensive global study on styling preferences completed in early 2007. The study indicated that printers and end users clearly prefer styling that is described by many as being "clean white" in appearance, compared to competitive cover grades that were ranked lower because they were too blue, yellow or grey.
Before finalizing the new styling targets, Tango Advantage samples were tested for ease of getting to color, accurate color reproduction on press, and fade resistance over an extended shelf life. Tango Advantage performed superbly through all of these tests, indicating that the clean-white styling would serve to enhance the products' performance.
Barry Calvert, MeadWestvaco's commercial print technical manager, says styling is only part of the story.
"Tango Advantage is about more than improved styling," he says. "Our market research continues to show that what our customers value most is outstanding runnability and consistency, and that's why we've responded with further expansion of a Six Sigma production methodology that has significantly increased the consistency of our Tango Advantage products from run to run."
That consistency translates into greater runnability. Field complaints for the Tango cover line during the past year were down to less than one-third of one percent - that's practically trouble-free.
Even with remarkably few complaints, Calvert says the company isn't satisfied with almost perfect. "We have a relentless pursuit for perfection," he says. "We are continuing to explore new ways to refine our manufacturing process since runnability is so important to our customers."
MeadWestvaco's awareness of customers' needs makes it possible to achieve the ultimate combination of performance and aesthetics in Tango Advantage.
