PrintingNews.com

Sandra Schler of AJ Images Inc., Frank Aresta of Master Printing, and The Battery Conservancy/Patricia Frank Sher of Frank Design all won top honors in Yupo America's fifth annual "Wally Awards." Winners received a cash prize of $1,000, and a customized Wally Award statue. The winning entries are featured on www.yca.yupo.com and www.wallyawards.com.

A Memorable Menu

Schler of AJ Images received her award for a series of coordinated menu covers. The company's client, a new, high-end restaurant, wanted to produce a series of individual menu covers for lunch, brunch, dinner, dessert, lounge, cocktails, and the check presentation folder. The designer was tasked with creating covers that were elegant, yet substantial in weight, and durable enough to withstand constant handling.

Yupo synthetic paper cover stock (Grade FIG350) was chosen for its tear- and stain-resistant qualities, which make it perfect for a food and beverage environment. Its smooth, bright white surface allowed the beautiful photography to stand out. The restaurant owners also have the flexibility to change the menus regularly without having to replace the entire piece.

Developing a Winner

Aresta of Master Printing was selected a winner for his Perry Street Development Brochure. The brochure was designed to capture the essence and modern design of a new residential condominium building in New York City's trendy West Village. The building's high-performance glass façade allows home owners to experience the varying degrees of daylight, while offering protection and privacy from the outside world.

Yupo translucent sheets were chosen for the brochure to imitate the building's surreal structure, and illustrate how it looks at different times of the day. Each page displays one image of a different room and the features offered. With images located in different corners of each page, the reader is naturally drawn to subsequent pages as the translucent gives a hint of what's to come. The back cover comes together in a final full-page design with four images piercing through the translucent paper.

A Perennial Favorite

The third Wally Award was given to The Battery Conservancy for its Gardens of Remembrance: A Garden Guide. Designed and produced by The Battery Conservancy and Patricia Frank Sher of Frank Design, the guidebook features more than 50 pages showcasing the Gardens of Remembrance, located at the southernmost tip of Manhattan in Battery Park.

More than 240 striking images of the garden fill the guidebook, along with an illustrated index of the 113 plants located throughout the park, including information on moisture, sunlight, and growing zones. To make certain the guidebook was as timeless as the park's perennials, the Conservancy chose to create it using Yupo cover stock.

Yupo paper enables the guidebook to be used in the garden, year after year, without fear of moisture or soil affecting it.

To enter this year's Wally Awards, candidates must register at www.wallyawards.com. All entry samples must be postmarked by Oct. 1.