PrintingNews.com

Capital Printing Corp.'s (CPC) green initiatives struck gold as its corporate identity program was awarded a Gold medal by the Art Directors Club of New Jersey (ADCNJ) at the 45th Annual Awards Show May 2, at the Birchwood Manor in Whippany.

The Middlesex-based offset printer also took home a Silver medal for its green direct mail piece, Nurture Nature, Empower, and a Bronze for the Capital corporate brochure.

Founded in 1961, the ADCNJ is a statewide, non-profit organization of art directors, graphic designers, illustrators, photographers, art educators, and other creatives whose talent and services contribute to excellence in the design and production of advertising, promotion, and publishing.

ADCNJ accepted 635 entries across 174 categories including consumer advertising, business/trade advertising, editorial design, design, electronic/interactive design, and pharmaceutical design. Ninety-eight awards were distributed, including 12 Gold, 20 Silver, and 66 Bronze.

In the spring of 2007, CPC received its Forest Stewardship Council (FSC) and Sustainable Forest Initiative (SFI) certifications and in January 2008, obtained its ISO 9001:2000 certification. The visibility of these certifications kick-started the rebranding of the company, which was necessary to match its green initiatives.

CPC enlisted Rizco Design, a seven-year client of the corporation and an award-winning, boutique design firm located in Manasquan, N.J. Since paper and printing can directly affect the environment, Capital's brand was reborn with the removal of lamination and UV coatings, which were replaced with environmentally-friendly aqueous coatings.